Get early access to Harmonized.
Harmonized is a calm, science-backed operating system for your day: it helps you notice how you actually feel, take small restorative actions, and build a balanced life one moment at a time. No streaks shaming you.
Break. Build. Elevate. Repeat.
Know my key values
Helping others grow.
Be a good person.
Be brave.
Create, build and improve.
Libor Zezulka, M.A.
I love psychology and innovation. I build experience-first companies and brands from scratch, taking them from 0% market share to 70% and beyond, leveraging original ideas, data, science, development, and numerous processes. My successes and failures, as well as the results of my research, are reflected in my brands, frameworks, and books.
My Books and Frameworks
Start. Scale. Survive.
From humble beginnings to heady growth, from existential crisis to resurrection—this is a business book like no other. In one punchy volume, it tackles the heaviest and most important challenges on your entrepreneurial journey. It’s designed to kick you out of self-pity and push you into action.
Narrative engine
Narrative Engine is designed for the next generation of brands. It’s not just a book—it's a living system. It's a framework. With a set of working cards, labels, and an AI-powered web app, it turns abstract narrative into tangible action. It will be on the market in the first quarter of 2026.
My latest posts
Review: The Rise and Fall of the Human Mind by Jan Stransky, M.D.
The science is in: social media algorithms damage developing brains. Not news if you've been paying attention. But this book consolidates the evidence. And gives us a foundation to build solutions on.
The AI Hype Will Die. Just Like Crypto. Just Like VR. Or This Time is Different?
Crypto crashed. VR fizzled. Blockchain disappeared. Every technology follows the same hype cycle. AI is next, or is it? People are evolutionarily wired to bond with people, not machines. But I'm betting this time might be different.
Elevate humanity
My Just cause: To elevate humanity by creating a world where every person has the opportunity to grow, contribute, and live with dignity and purpose.
A new show about business with values and purpose
Beyond Business is a conversation with world‑class entrepreneurs with bold visions about purpose, responsibility, and the impact business can have on society, humanity, and the planet. No fluff. No PR masks. Real beliefs, real stories, real lessons.
The Brand Engine Lab
Why did Nike become a global icon while Reebok faded into the background?
What makes Apple or Hoka feel different, not just as products, but as movements?
I dove deep into human psychology, neural patterns, and consumer behavior to uncover the invisible threads that connect people to brands. From that exploration, Naratory was born.
Naratory is the part of Brand Engine Lab (B-E-L) designed for the next generation of brands. It is a revolutionary approach to brand identity, transforming traditional branding into a living, breathing operating system. Designed in four interdependent layers, B-I-F doesn’t just help brands look good; it ensures they act with intention, connect with emotion, and evolve with intelligence.
Coming late 2025.
Me in the Media
MSN article | 04/2026
Business Insider article | 02/2026
