Libor's blog
The AI Hype Will Die. Just Like Crypto. Just Like VR. Or This Time Is Different?
Crypto crashed. VR fizzled. Blockchain disappeared. Every technology follows the same hype cycle. AI is next, or is it?
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Review: The Rise and Fall of the Human Mind by Jan Stransky, M.D.
"You have to read this book. It's exciting but painfully disturbing." That's what my friend told me—a master product magician behind the best artisan bakery chain I've ever encountered.
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Your AI-Built App Deserves Better Than Dying as a Link. Join the Revolution NOW.
Most people missed the shift. Vibe Coding—where you tell AI what to build and it ships working code—is rewriting the rules of software development. Not in five years. Right now.
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The Dupe Economy: Gen Z's 'Fake' Luxury Is More Authentic Than the Real Thing
Here's what the luxury industry keeps getting wrong: They think they're losing to counterfeits. They think Gen Z is buying "fakes" because they can't afford "real" luxury. The reality is different.
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HODL at 19, Rent at 38: How a New Generation Rewrote Financial Logic
The Paradox: Gen Z starts investing at 19 (vs. Boomers at 35) but buys their first home at 38 (vs. Boomers at 29). This isn't irresponsibility—it's cold math.
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The Supermarket Flower Phenomenon: How Convenience Killed the Status Symbol
A florist in Amsterdam told her daughter last Christmas that she should probably learn coding instead of taking over the family business. Not because people stopped buying flowers. They didn't. They just stopped buying them there.
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Why Your Daughter Chose Coachella Over a Chanel Bag (What It Means for Brands)
Here's something that should make every luxury brand executive on both sides of the Atlantic sweat a little: Gen Z's satisfaction with luxury experiences scores 25 to 30 points lower than millennials at the same age. That's a cliff.
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The Results: What Happens When You Architect Emotion Like LEGO Does
Let's cut the fluff. LEGO didn't stumble into dominance. They engineered it brick by brick, story by story, dopamine hit by dopamine hit. And if you think this is just about toys, you're not paying attention.
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How LEGO Uses Neuroscience To Make You Feel Like a Creator
Every time I walk into a toy store, a subconscious program kicks in. I drift straight to the LEGO wall and freeze—like an eleven-year-old staring down the newest LEGO Technic set. I stand there, soaking in the colors. Warm. Cozy. Almost giddy. Why?
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How Apple Uses Brain Synchronization in Storytelling
There's something magical about watching an Apple ad. You can't explain why, but it pulls you in. You feel something. The music, the visuals, the pace — it just clicks. That "click" isn't magic. It's neuroscience.
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How Cognitive Biases Secretly Control Your Customers
Your customers are not rational robots. They’re messy humans with messy brains, running on shortcuts called cognitive biases. And here’s the kicker: these biases don’t just control your customers. They control you, too.
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Price Anchoring: Why That $600 wine Exists
11.09.2025 - Ever been to a restaurant where the wine list starts at €15, then suddenly jumps to €120, €250, and even €600 a bottle? Guess what — the €600 bottle isn’t there for you. It’s there to make the €120 one look like a “reasonable” choice.
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Generation Alpha: The Future Unwritten
03.09.2025 - You know how your parents talk about life "before the internet"? Well, my kids will talk about life "before AI." And that's exactly why I'm so fascinated by Generation Alpha. They're not just digital natives; they're the first true AI natives.
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Gen Z: The Most Pragmatic, Purpose-Driven, and Paradoxical Generation Yet
08.07.2025 - Generation Z isn’t just “the kids on TikTok.” Born between 1997 and 2012, they are the largest demographic in the U.S. (not only there), bigger than Millennials, and they’re already reshaping how we live, work, and buy.
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Why Every Brand Is a Psychological Experience, Not Just a Product
06.05.2025 - Walk into any store. Pick up a product. Let’s say a phone charger. On the surface, it’s just plastic, copper, and a fancy box. But here’s the twist: people don’t actually buy that. They’re buying a feeling. A story they tell themselves about what this little thing means in their life.
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The Layers of Existence: A New Lens on Human Society and Harmony
05.04.2025 - What if we could zoom out on life—beyond the noise, the stress, and the relentless drama of modern society? What if we could see our world not as isolated chaos but as one layer in a vast, interconnected tapestry? This is the essence of a concept I call "The Layers of Existence."
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What is naratory?
Naratory is a storytelling framework designed for the next generation of brands. It’s not just a book—it's a living system. With a set of working cards, labels, and an AI-powered web app, it turns narrative into tangible action.
Why does storytelling matter?
Human brains are inherently wired for storytelling, a skill that evolved as a survival mechanism. Stories helped early humans share ideas, align group goals, and foster collaboration, ensuring survival and progress.